A selection of logos designed whilst in employment, college and while working independently. Carrowholly, Coco Mode, RSTA and Liberties were created whilst working in Avenir. Lisdeel was designed during my time with Márla.
In 2014, I went on a serious Fringe binge (thanks Netflix). In order to justify the amount of time spent burning through 5 seasons, I decided to create a series of posters based on the opening title sequences. If you are familiar with the show, you'll know that the words change from season to season and sometimes episode to episode. Naturally, I started with Season 4 (where else would you start?) and then moved on to Season 3. Seasons 1,2 and 5 are 'coming soon'.
Big Brother & A Girl Named Sue
So when my brother finally popped the question, I in turn had to answer a question; “Of course I would love to design your wedding stationery”. In a nod to their appreciation of craft beers, I decided to create a craft beer label for the Save the Date cards(disappointingly the budget didn’t stretch to sending out actual beer bottles!) and thus Fitzsween77 was born. Fitzsween 77 is an amalgam of Fitzgerald and Sweeney; both were born in 1977. The wedding invite itself is a little more formal. The identity is a combination of the family crests with the bride and groom's initials at the centre.
A promotional poster for the IDI Bread & Butter series of talks, using an inspirational quote from one of the speakers. I chose this quote from the illustrator Fatti Burke, a fellow Waterfordian. Taking a leap usually brings with it a certain amount of fear, it’s a scary thing leaving your comfort zone, so I took inspiration from Horror Film posters.
Aoife's Café & Gallery
I designed the identity for this cosy café that was situated in an historic building in Waterford; 33 the Mall, where the Irish tricolour was flown for the first time (ever!). I also designed a poster and invites for the official opening, which involved a recreation of the Wedding of Strongbow and Aoife.
A project completed during my MA for Waterford based potter Ronan Power. The identity concept combines an abstracted image of a potters wheel and the formation of the characters ‘R’ and ‘P’. The rubber logo stamp was created to allow its application on a number of different surfaces, including ceramics.
Jaguar Land Rover
Brochures designed for Jaguar and Land Rover, promoting their winter tyre ranges. Art Direction by Philip Eliott.
Forty years is a long time, had to acknowledge it somehow. My dad's also a big Gilbert O'Sullivan fan. And he's not ashamed to admit it.
Imagine Arts Trad Fest
Flyer design for Trad Fest as part of the Waterford Imagine Arts Festival, 2011. The design also involved refreshing the existing Imagine Arts Festival logo to ensure that it would work better on the flyer.
A Cold Embrace
A personal project musing on our increasingly transient relationship with technology. It was inspired by a Charlie Brooker article and the George Orwell novel Coming Up For Air.
ISTD - Where in the World
This project was in response to the 2006 ISTD Student Assessment Scheme brief Where in the World. It charts a positive moment in time on one of my routine journeys home from college, incorporating a particular geographical location and the emotional state associated with it. I achieved membership of the society with Merit.
Gráinne & Ronan
Wedding invites designed for Gráinne and Ronan. Portrait illustration by John Donohoe.
A series of garden bird illustrations which I began working on in 2011. Given the admirable job the Blue Tit did on my mother's birthday card, the plan is to create an army of birds which can be employed, as needed, in future projects. Fly my pretties.